nolan gherity

Web Content / Website Management

I updated A1 Rental’s web catalog with pictures and descriptions and created a price comparison per item to local competing businesses. This is a long standing business that has never relied on the web for revenue, but felt that missing photos and descriptions left the wrong impression to those that did go to their website.

We also collaborated on a new price structure to promote their Propane refill service which tripled sales over the summer. This initiative was promoted via roadside billboard signs on nearby highways.

@gherityusa www.gherity.com

Leathercraft has been a hobby of mine for over a decade. I designed and made wallets and bags for family and friends. In 2018 I designed something truly unique:

After dozens of variations I was happy with the look and fit and began to sell on Etsy and in person.

I made a youtube video showing the process of making the hat, which didn’t lead to sales like I had hoped. Instead fellow leathercrafters were commenting, asking for the pattern.

I ignored them all, and continued to make leather goods for myself and my wife..

Fast forward to 2023.. I buy an Adobe subscription and learn to make patterns in Illustrator.

I instantly started making sales once I posted my hat pattern, and I made a few more youtube videos to go along with it.

I designed another hat pattern, which I would say is my finest work yet.

Leathercraft will hopefully be a lifetime practice, and i’m very satisfied to be sharing my patterns with fellow crafters, and the passive income is welcomed, too.

I set up a basic Google My Business profile and website for a Local Locksmith business that operates solely by telephone calls.

This company has established B2B contracts and does not rely on Google search or paid advertising, so we kept everything as simple as possible, ready to expand on at any time.

Lastly I claimed the Yelp listing and put a stop to competitors marking this business as closed.

I started West Metro Painting to explore running a “Local Business” and test my advertising ideas. I mainly used Google Search Ads and Facebook Lead Ads to find new customers.

I am now working on building a simple website focussed on SEO, and recently changed the Business Category to “Handyman” which allows me to run Google Guaranteed ads.

www.westmetropainting.com

Google Search Ads

Keywords:

• house painters
• interior painters
• painters near me
• exterior painting
• house painting
• painting contractors
• painting company
• exterior house paint
• house painting services
• painting services
• painter services near me
• house painters near me
• painting contractors near me
• cost to paint a room
• interior painters near me
• price to paint a room
• exterior painting contractor
• local painters near me
• outside house paint
• professional painter
• local painting contractors
• local painters
• painting estimate
• home painting
• building painters

Locations: Mcleod County, Carver County, Sibley County.

Reach: 295,000

Demographics: Homeowners

In- Market: Paint

Budget: $1000/ month or $231/ week or $33/ day

Avg. CPC: $2.89

Weekly Clicks: 80

Headlines:

• House Painting
• Home Painting
• Painters Near Me
• Quality Painting Services
• Call Now for a Free Quote
• Residential and Commerical
• Painting Company
• Interior and Exterior
• Professional Painter
• Local Painters
• Superior Customer Service
• West Metro Painting

Descriptions:

Professional Painting Services in Central Minnesota. Call Today for a Free Consultation

West Metro Painting – Residential and Commercial Painter in Minnesota

Assets:

Call Asset

Facebook Ads:

This was a rainware installation company started by my Father in 1999, and what led to me learning advertising in the first place.

I was the “computer guy” and was tasked with everything from buying domains to building websites and social media accounts.

We did not document the old telephone book ads or logos I designed unfortunately but the experience I gained was priceless.

Before my parents closed the business we ran Facebook and Google Ads. The newer generation of homebuyers preferred Facebook Messenger to a phone call and the campaigns were always successful.